Timidwa In Tamasheq, a language spoken in the West African nation of Mali, timidwa means friendship. Friendship is the foundation of the Association Timidwa, an art collective formed by artisans forced to flee Timbuktu due to unrest. The organization works to preserve traditional craft-making culture and improve the community’s living conditions through profit sharing. Today, 70 craftspeople of different ethnicities and disciplines, half of whom are women, participate. They use locally sourced raw materials to create their goods, which are handmade using fair trade labor practices.