Selling to the Point has the potential to forever transform the way you think about buying and selling! Change is in the air at Essentials, Inc. The company‚Äôs survival is at stake and difficult decisions lie ahead. Should they sell out to investors and give up their ideals as an independent enterprise? Or can they find a way to change from within and somehow thrive? To make the company look good to investors, the first person facing the axe is Rick, the company sales trainer, who‚Äôs known for his unorthodox style. But management begins to take a closer look at Rick‚Äôs techniques for improving salesperson performance. They discover a treasure trove of insights, which Rick calls ‚ÄúSelling To The Point‚Äù. Can Rick‚Äôs radical ideas be the answer to Essential‚Äôs dilemma? This unique business novel digs deep into old, unquestioned assumptions in an unforgettable way and reveals a new path for successful selling.
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