Sidai Designs Elastic Tassel Wrap Bracelet

An elastic wrap bracelet made with glass beads from Maasai craftswomen


Why We Love This

We love the whimsical nature of this double strand of tiny glass beads and bright cotton tassel. A youthful bracelet inspired by the young daughters of the Maasia women who crafted it. Available in three color combinationsónavy, olive, and orange.


Endito, translated in the tribal Maa language, means daughter. This collection of simple, colorful bracelets is inspired by the jewelry worn by the young girls-the daughters-in the Maasai tribe. They are the Enditos. Its beauty can be found in its simplicity, but also in the maker’s efforts to lift the burden of economic hardship for the Maasai people. Their aim is to provide opportunity so that the women collaborating may eventually be able to lift themselves out of poverty.

About the Maker

Sidai means good or beautiful in the Maasai tribal language, Maa. Sidai Designs is a socially driven enterprise with a workshop based in Arusha in Northern Tanzania that employs more than 50 Maasai women. The company creates contemporary luxury beaded jewelry, based on traditional Maasai beading techniques and artistry. Founded in 2011 as a non-profit, Sidai Designs supports Tanzanian Maasai women by providing economic empowerment, fair wages and by using fair trade practices. Sidai Designs is passionate in its mission to overcome poverty and improve women’s social standing; it also provides tremendous hope and a sense of purpose.

Additional information

Weight 6.4 oz

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