Sidai Designs Endito Bracelet


A single strand bracelet made of tri-color glass beads from Maasai craftswomen


Why We Love This

Our hearts are warmed by the detail and finish on this white, gold, and black strand of beadsóa 14k gold fill closure and tag that reads: MADE WITH LOVE.


Endito, translated in the tribal Maa language, means daughter. This simple, colorful bracelet is inspired by the jewelry worn by the young girls-the daughters-in the Maasai tribe. They are the Enditos. Its beauty can be found in its simplicity, but also in the maker’s efforts to lift the burden of economic hardship for the Maasai people. Like everything Sidai Designs crafts, this bracelet helps preserve the cultural identity and beading traditions of the Maasai tribe and creates sustainable incomes for urban Maasai women.

About the Maker

Sidai means good or beautiful in the Maasai tribal language, Maa. Sidai Designs is a socially driven enterprise with a workshop based in Arusha in Northern Tanzania that employs more than 50 Maasai women. The company creates contemporary luxury beaded jewelry, based on traditional Maasai beading techniques and artistry. Founded in 2011 as a non-profit, Sidai Designs supports Tanzanian Maasai women by providing economic empowerment, fair wages and by using fair trade practices. Sidai Designs is passionate in its mission to overcome poverty and improve women’s social standing; it also provides tremendous hope and a sense of purpose.

Additional information

Weight 3.2 oz

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