Sidai Designs Large Hoop Earrings

Why We Love This

These large beaded hoop earrings embody the tribal heritage of the Maasai women who crafted them. We loved the subtle and contemporary color combination (white, gold, black) of the glass beads and the elegance of the tiny bar of 24k gold-plated beads on each hoop.

Story

The goal of the makers of these simple, stylish hoops is not only to help the Maasai women earn a living, but also to empower them. Sidai Designs believes that by supporting women in their community, they inspire a sense of purpose. The collection increases opportunities for self-expression and boosts self-esteem in the process. These hoops are handcrafted preserving the traditions and rich culture of this tribal community. They also show the impeccable beading skills that the Maasai have employed for centuries.

About the Maker

Sidai means good or beautiful in the Maasai tribal language, Maa. Sidai Designs is a socially driven enterprise with a workshop based in Arusha in Northern Tanzania that employs more than 50 Maasai women. The company creates contemporary luxury beaded jewelry, based on traditional Maasai beading techniques and artistry. Founded in 2011 as a non-profit, Sidai Designs supports Tanzanian Maasai women by providing economic empowerment, fair wages and by using fair trade practices. Sidai Designs is passionate in its mission to overcome poverty and improve women’s social standing; it also provides tremendous hope and a sense of purpose.