Sidai Designs Short Endito Necklace

A 15-inch beaded necklace available in several color combinations from Maasai craftswomen


Why We Love This

We love the versatility of this short and sophisticated strand of colorful (grey, white, gold) glass beads. The color combinations are bold and the 24k-plated beads add a layer of sophistication to this design. Every necklace made and sold impacts a life elsewhere on this planet.


Endito, translated in the tribal Maa language, means daughter. This collection of short and chic beaded necklaces is inspired by the jewelry worn by the young girls-the daughters-in the Maasai tribe. They are the Enditos. The beauty of the necklace can be found in its simplicity, but also in the makers’ efforts to lift the burden of economic hardship for the Maasai people. This necklace represents the opportunity for the women collaborating to eventually lift themselves out of poverty. Like everything Sidai Designs crafts, this piece has helps preserve the cultural identity and beading traditions of the Maasai tribe and creates sustainable incomes for urban Maasai women.†

About the Maker

Sidai means good or beautiful in the Maasai tribal language, Maa. Sidai Designs is a socially driven enterprise with a workshop based in Arusha in Northern Tanzania that employs more than 50 Maasai women. The company creates contemporary luxury beaded jewelry, based on traditional Maasai beading techniques and artistry. Founded in 2011 as a non-profit, Sidai Designs supports Tanzanian Maasai women by providing economic empowerment, fair wages and by using fair trade practices. Sidai Designs is passionate in its mission to overcome poverty and improve women’s social standing; it also provides tremendous hope and a sense of purpose.

Additional information

Weight 6.4 oz

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