Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world‚Äîonce prompting Conan O‚ÄôBrien to ask ‚ÄúWho is Geoffrey Moore and why is he more famous than me?‚Äù
Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore‚Äôs consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore‚Äôs classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.
‚ÄúFor any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today‚Äôs disruptive, connected, fast-paced business world.‚Äù ‚ÄîMarc Benioff, CEO, Salesforce
‚ÄúOnce again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today‚Äôs competitive, disruptive business environment.‚Äù ‚ÄîSatya Nadella, CEO, Microsoft
“With this book, Geoffrey Moore continues to lead us all through ever-changing times…His work has changed the game of changing the game!” ‚ÄîGary Kovacs, CEO, AVG
‚ÄúZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.‚Äù ‚ÄîLip-Bu Tan, President and CEO, Cadence Design Systems
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